About
Creative work should not disappear into folders.
We built BTW after watching a production lose the exact frame, prompt and reference a client wanted. The product began on a real set, inside the workflow it now helps keep together.
Our mission is simple: make every AI generation findable, traceable and ready to hand off, whatever tool made it.
The origin
The change request that started BTW.
On a fully AI-generated commercial, a client asked for a change. The team knew the right starting frame existed, but not where. Prompts lived in WhatsApp, references in scattered folders and versions inside different tool accounts.
That was not a generation problem. It was a memory problem. Iawor Boutachkov and Seam Sultan began building the missing layer: one place that kept the work and the decisions behind it connected.
BTW was first used by the people building it. That remains the standard: it has to save time during real production, work across tools and leave a record people are genuinely glad to have later.
How we build
Three principles keep the product honest.
01
Tool-neutral
BTW sits above the generators. Your production memory should not end at the walls of one vendor account.
02
Captured while working
Useful context belongs with the asset when it is made, not in a reconstruction exercise before delivery.
03
Useful alone, stronger together
One artist gets order immediately. A team gets the same shared picture without forcing a new creative process.
Team
The two people behind BTW.
Founder · Producer
Iawor Boutachkov
Producer and AI artist across commercials, film and documentary work. BTW began with a production problem he encountered on set, and he remains the product's first working user.
Founder · Engineering
Seam Sultan
Founder and engineer behind BTW. He builds the workflow canvas, search, collaboration and secure systems underneath it, with one goal: make complex production context feel simple and reliable.
Next step
Bring one real project into order.
The company story matters because it explains the product. The next useful step is to bring one real project into order.