01
Freelance AI artist
You juggle Midjourney, Runway, ComfyUI, and client feedback across every project. BTW becomes the one place where every version stays connected to the shot it belongs to.
About
We didn't find what we needed. So we built it.
Built on real sets, by the people who needed it most. The story behind the company, the team, and why this exists at all.
How it started.
I was on set for a fully AI-generated TVC. Started to prompt for the first time but mostly watched from the sidelines, just getting started with all of this. But what I saw was hard to ignore. The agency wanted changes and suddenly everyone was digging through endless folders trying to find the right start frame. Prompts flying around on WhatsApp. References everywhere. Everything scattered across different channels. No order, nothing in one place.
So my co-founder Seam and I came up with the idea to build our very own software for it.
This product was initially built for me and my team. I was my own first client. I saw a problem that felt like it could be fixed, couldn't find what I needed, and decided to build it. That's still how we think about every decision we make. Since then we have added features that make the life of AI Artists, Directors and Producers like me easier and better. And help all of us work better with AI.
Who we build for
Three perspectives. One shared picture.
From a solo AI artist to a full production company, BTW fits how you already work — keeping every shot's prompt, model, and references connected, whether it's one person or a whole team.
02
Director / producer
When a shot needs to change, you see exactly who built it, with which model and which prompt. Without chasing anyone across chat threads.
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Production company
Every artist's work lands in one structured, shared home — with clear roles and a complete trail behind each frame. A new hire can see how a shot was made without reconstructing months of context.
Team
Team.
Founder · Producer
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Iawor
Producer and AI artist, working where creativity meets business. Films, commercials, documentaries, including work for some of Germany's biggest broadcasters. BTW started on his own sets, and he's still its first user. He's built a company before and brought a hardware product to market, which is why he knew from day one this one needed a real team.
Founder · Engineering
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Seam
Founder and the engineer behind BTW. He's spent years building software of all kinds, from websites and web apps to backend systems. He built BTW from scratch into a product that scales: the workflow canvas, semantic search, the AI Act dossier export, and the secure stack underneath. His focus is structure, security and keeping a complex AI pipeline simple and reliable. BTW is the proof of the work.