The production memory behind every AI shot.
A standalone AI asset management layer for studios, agencies and broadcasters. Keep every image and video with its prompts, references, versions, decisions and approvals while you work in Midjourney, ComfyUI, Runway or whatever comes next.
- 30 days on Team, no card
- Keep your current AI tools
- For solo artists and teams
The problem
AI disclosure rules are here. Production context is still missing.
Since August 2, Article 50 requires providers to make synthetic outputs machine-detectable and deployers to disclose AI-generated or manipulated image, audio and video when it qualifies as a deep fake.
Up to €15 million
or 3 % of worldwide turnover is the upper penalty tier that can apply to an undertaking for non-compliance with Article 50; special lower-cap rules apply to SMEs. A missing internal production log is not itself the offence, but a clear record makes disclosure decisions, approvals and delivery evidence far easier to answer later.
Aug 2 2026
The requirements
What clients already require.
Broadcasters, platforms and rights offices already spell out what the law means in practice:
The German agency association GWA, on agencies using AI tools: your co-responsibility covers “the labelling obligation and the documentation of use.” GWA KI-Whitepaper 2025 ↗
Netflix expects production partners to “share any intended use of GenAI”, and for final deliverables “written approval will be required before you proceed.” Netflix Partner Help Center ↗
The US Copyright Office: registering work with AI in it comes with a “duty to disclose” the AI-generated parts and to describe what the human contributed. US Copyright Office ↗
A defensible production record answers the questions the final file cannot: which parts used AI, which tool, prompt and references were involved, what a human changed, which version was approved and how the published work was disclosed. BTW keeps that context with the shot while the team works.
How it works.
Step 01
Open the BTW panel right inside your AI tool.
The extension opens as a sidebar wherever you generate. Add the file, enter the prompt and model you want to keep, and save everything straight into your project.
- Add the asset from the AI tool through the browser extension
- Review the prompt, tool, model and references before you save
Step 02
Your Library holds your references, prompts and models.
Need the look from three weeks ago? Search it, open it, reuse it. No folders, no old chats.
- References, prompts, models and project memory on one searchable shelf
- The next shot starts from what already worked, not a blank page
Step 03
The timeline shows your whole production in order.
Every generation sits on the day it was made, across the weeks of the project. You scroll back and see how the look developed and what came right before the final.
- Every generation sits on the day it was made, week by week
- See how the look arrived and what came right before the final
Step 04
Mark the final and send it.
One version gets marked final. You share it as a link, and whoever opens it sees the file and how it was made.
- Set the version that ships as final, the rest are held or killed
- Hand off in one click with prompt, model, references, decision and author attached
30 days on Team, no card
Tool documentation
Keep the record your AI tool leaves behind.
What each platform stores, what the export loses, and the fields worth keeping before client delivery.
Documentation guide
Google Veo documentation
What SynthID proves, which Flow inputs to keep, and what disappears when a clip is exported.
Read the guide →
Documentation guide
Midjourney documentation
Prompts, parameters, references, and the details that do not travel with the delivered image.
Read the guide →
Documentation guide
Stable Diffusion documentation
Keep seeds, checkpoints, and embedded parameters so a team can reproduce the shot later.
Read the guide →
Documentation guide
Adobe Firefly documentation
Understand Content Credentials and add the production record they do not replace.
Read the guide →
Case study · No Notes Studio
5 hours
saved for every producer, every week.
Less searching. More making.
Time that used to vanish into hunting down the prompt, reference and version behind a past shot, and into pulling together the proof a client asks for.
Self-reported by No Notes Studio.
In their words
“Honestly, we love it. We don't lose track of how things were made anymore, and if a client ever asks how something came together, we can just show them.”
30 days on Team, no card
Why BTW
Neutral by design
Freepik, Runway, Midjourney. They can only document what happens inside their own walls. BTW sits above all of it.
European by design
Built in Europe, under European rules. GDPR is not a distant market requirement for us, it is home ground. BTW keeps the detailed production context teams need for client delivery and supports the disclosure workflows Article 50 can trigger without pretending that software alone guarantees compliance.
That does not make BTW a Europe-only tool. A production record designed in one of the world's most demanding regulatory environments travels well: the same context answers client, platform and rights questions on any continent.
Get started
When someone asks how it was made, you open the asset and show them.
Start free. Your first project takes about two minutes.